Approachable nutrition brand focused on whole foods, flexible eating and practical education
Role: Brand Identity • Web Design • Food Photography • Art Direction • Educational Content
Self-directed nutrition brand combining my design experience and Fitness Nutrition certification. The website and supporting resources make everyday nutrition approachable through clear information, inviting food photography and a consistent visual identity.
Premium, science-driven supplement brand focused on intentional daily nutrition
Role: Brand Identity • Packaging • Art Direction • Product Visualization • Web Design
Wellness brand concept focused on building a cohesive supplement system that balances scientific credibility with elevated, modern design.
Concept brand identity and marketing system for an Italian-inspired brunch café
Role: Branding • Art Direction • Design • Packaging • Social
Developed a cohesive brand identity and visual system for a boutique brunch café, designed to create a memorable and consistent customer experience across all touchpoints.
Gameday-inspired campaign for new chicken sandwich concepts
Role: Art Direction • Food Photography • Image Editing • Presentation Design • Motion Graphics • Campaign Design
Originally created at Highland Baking Co., this project used a gameday theme to present sandwich concepts for Chick-fil-A through a pitch deck and supporting motion design.
For my portfolio, I expanded the presentation into a hypothetical rollout, exploring how the creative direction could translate to menus, packaging, in-store materials and social content. These additional applications are conceptual and were not part of a live campaign.
Role: Art Direction • Photography • Design • Motion
QSR concept project focused on developing bold, indulgent menu ideas and presenting them through a cohesive, product-driven campaign system.
Reimagining convenience store sandwiches through a bold, globally-inspired campaign
Role: Art Direction • Photography • Design • Campaign Development
A concept campaign developed to reposition convenience store sandwiches as unexpected, globally-inspired offerings.
The goal was to shift perception from standard grab-and-go items to something more distinctive and craveable, while creating a cohesive system that could translate seamlessly across in-store touchpoints and drive incremental sales.
Product-focused presentation combining food photography, polished layouts and branded animation
Role: Food Photography • Image Editing • Presentation Design • Motion Graphics
Pitch deck project designed to showcase product concepts through compelling food photography and cohesive presentation design. A supporting Smashburger logo animation brought the brand to life on a TV display.
Magazine-style trend report exploring chicken innovation across foodservice
Role: Art Direction • Editorial Design • Typography • Photo Research & Selection
Each year at Highland Baking Co., chefs developed trend reports covering a variety of foodservice topics. Starting with their written content in a Word document, I created an editorial publication with its own visual direction.
For Chicken Trends 2025, I paired bold typography, playful graphics and relevant food photography to give the research an energetic, magazine-inspired presentation.
