Concept brand identity and marketing system for an Italian-inspired brunch café
Role: Branding • Art Direction • Design • Packaging • Social
Developed a cohesive brand identity and visual system for a boutique brunch café, designed to create a memorable and consistent customer experience across all touchpoints.
Premium, science-driven supplement brand focused on intentional daily nutrition
Role: Brand Identity • Packaging • Art Direction • Product Visualization • Web Design
Wellness brand concept focused on building a cohesive supplement system that balances scientific credibility with elevated, modern design.
Gameday-inspired campaign for new chicken sandwich concepts
Role: Art Direction • Photography • Design • Motion
QSR concept project focused on developing new sandwich ideas and presenting them through a cohesive, high-energy campaign system.
Role: Art Direction • Photography • Design • Motion
QSR concept project focused on developing bold, indulgent menu ideas and presenting them through a cohesive, product-driven campaign system.
Reimagining convenience store sandwiches through a bold, globally-inspired campaign
Role: Art Direction • Photography • Design • Campaign Development
A concept campaign developed to reposition convenience store sandwiches as unexpected, globally-inspired offerings.
The goal was to shift perception from standard grab-and-go items to something more distinctive and craveable, while creating a cohesive system that could translate seamlessly across in-store touchpoints and drive incremental sales.
Project Brief
Smashburger is a fast-casual restaurant chain celebrated for its fresh, made-to-order burgers, smashed on a hot grill to lock in flavor. Founded in 2007 and headquartered in Denver, Colorado, the brand has expanded to hundreds of locations across the U.S. and internationally. Smashburger partnered with our creative team to strengthen its visual identity and refresh its brand presence across multiple customer touchpoints.
My Role
Our team developed visually engaging menu concepts and produced high-quality, styled food photography to highlight Smashburger’s signature offerings across both print and digital platforms. We also designed in-store and exterior signage that complemented the brand’s bold, modern identity and enhanced the guest experience. To extend the brand into motion, we created a custom logo animation for use in digital signage and promotional media.
Creative Insights
This project was a great example of how cohesive design can unify a brand across every channel. From the texture of the food photography to the movement in the logo animation, each element worked together to tell the same story—fresh, bold, and full of flavor.
